New Balance

Founded: 1906
Headquarters: Boston, Massachusetts, USA
Industry: Footwear, Apparel

History

New Balance is an American sports footwear and apparel brand that started as the New Balance Arch Support Company in 1906. Initially, it specialized in arch supports and orthopedic products designed to improve shoe fit. The company expanded into manufacturing running shoes in the 1960s and has since grown into one of the largest sports footwear brands in the world.

Product Range

New Balance offers a wide variety of products, including running shoes, casual footwear, and sports apparel. The brand is particularly known for its high-quality running shoes, which are favored by both professional athletes and everyday runners. New Balance is also recognized for its "Made in USA" and "Made in UK" lines, which highlight local manufacturing.

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